ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

ABOUT THE ROLE

JOB TITLE: CRM Assistant

LOCATION: Milan - our HQ

TYPE OF CONTRACT: Internship of 6 months (curricular or extracurricular) 

SALARY RANGE: €800 month as remboursement

We are looking for a CRM Assistant to join our CRM team. Within the WeRoad Growth team, we are already 15 people and will keep growing! All activities are managed in-house with a daily focus on three main areas: Data, CRM, and MarTech. Our CRM unit intersects marketing automation, business necessities, and technical knowledge. Our main goal is to contribute, in synergy with business teams, to customer acquisition and retention.

The CRM unit spans 7 pillars:

• Be relentless in our approach, focused, with a clear direction in mind

• Enable cross-functional sharing

• Create a long-term view, we are here to build and scale

• Figure out how to do more with less, be ready to adapt and overcome

• Make your own decisions maintaining the strategic approach

• Think global, act local

• Experiment whenever you can, find every opportunity to learn

Reporting to the CRM Manager, as a CRM Assistant at WeRoad you will contribute to executing and optimising CRM strategy across our platforms. The role entails overseeing marketing activities related to CRM, supporting the development of a unified CRM strategy for five markets, and managing online marketing automation initiatives and communication.

The ideal candidate knows how to approach Email Marketing, focusing both on campaign management and automation efficiency, contributing to the implementation of a strategy that aligns with our growth goals and ensures our Growth Team is the best in the industry.

This role requires you to be a keen learner, proactive and ready to quickly handle ad-hoc requests.

What you’ll do:

1. Global Campaign Management:

• Assist in the ideation, execution and optimization of CRM campaigns across multiple channels (email, SMS, WhatsApp, etc.).

• Ensure campaigns align with business goals, targeting the correct customer segments.

• Help with the deployment of automated email sequences, promotions, and reactivation campaigns.
  
  

1. A/B Testing & Experimentation:

• Support the planning, execution, and analysis of A/B tests and experiments for CRM campaigns.

• Collaborate with the marketing team to develop and test creatives, ensuring that messaging, design, and delivery meet the desired KPIs.

• Monitor test results and provide insights to optimize campaigns based on performance data.
  
  

1. Campaign Reporting:

• Track and report on CRM campaign performance across various metrics (open rates, click-through rates, conversion rates, etc.).

• Support in analyzing campaign data and suggesting improvements for future campaigns based on results.

1. Journeys & Cross-Channel Orchestration:

• Assist in creating and managing customer journeys that span multiple touchpoints (email, SMS, WhatsApp, etc.).

• Ensure seamless orchestration between channels to create a cohesive experience for customers.

• Work with the CRM team to optimize customer flows, increasing conversion and engagement rates.

What we’re looking for:

• Willingness to learn the use of new campaign management tools

• Attitude for ideation and implementation of compelling campaigns aligned with Brand ToV and Identity

• Attitude for KPI monitoring, working with data and analytics

• Good knowledge of Excel

• Knowledge of Google Analytics

• Fluency in English

• Ability to work with sales and cross-functional teams

• High standards of work ethic and transparency

• Strong entrepreneurial approach and a "get things done" attitude

• Experience with Graphic Design tools (nice to have)

You will love working at WeRoad if:

• You are ambitious and want to build and be part of something huge

• You love travel and want to join a young, smart, and fun team of people who love it, too

• You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment

• You are an entrepreneur at heart and aren't afraid to get your hands dirty to get things done

• You are a self-starter and aren't afraid to take on a lot of responsibility, right from the start

• You welcome feedback and see mistakes as stepping stones to success

• You want to grow faster than you thought possible, as a person and as a professional

What we can offer:

• A great workspace. “C30” has an open space layout, a fully equipped kitchen, a relaxing area, foosball tables, and a company library. Make yourself at home.

• Opportunities to learn and build your network. Join the training program of our holding company, OneDay, and participate in the many meetups and events we host at C30 to share knowledge with other people in the industry.

• Fun! We schedule regular team-building events throughout the year and have plenty of opportunities to meet our Coordinators and WeRoaders from all over Italy.

• Hybrid working

Ready to apply?

The selection process will consist of:

• introductory call with Hiring Manager

• technical interview with the Hiring Manager

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send us your application regardless.