ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥


JOB TITLE: Head of Performance Marketing
LOCATION: Milan, HQ (hybrid)
CONTRACT TYPE: Permanent, Full Time

WeRoad is entering a new phase of ambitious international growth, and we’re looking for an exceptional Head of Performance Marketing to lead this expansion. You will architect and scale a high-impact, full-funnel performance marketing function spanning multiple European markets with a strong focus on complex purchase journeys and long decision cycles.

You will manage significant budgets, define channel and investment strategies, work on measurement frameworks such as Attribution Modelling and Marketing Mix Modelling (MMM), and ensure the team and tools are primed for constant testing, learning, and scaling.

This is a role for a strategic and technical leader who balances hands-on execution with big-picture growth impact.

What you'll do: 

Strategic ownership & budget leadership

• Own the global performance marketing strategy across all digital channels: Meta, Google, TikTok, Display, Programmatic, and Affiliation
  
  

• Develop annual and quarterly budget plans, investment scenarios, and market-by-market breakdowns that maximize ROI and drive sustainable customer acquisition growth
  
  

• Oversee weekly trading, proactively reallocating budgets across markets and funnel stages based on real-time performance and learning curves
  
  

• Lead campaign planning and execution to ensure CAC targets are met, and the right bidding and targeting strategies are deployed consistently
  
  

• Develop and execute audience strategies using first-party data and CDP capabilities for smarter targeting, suppression, and personalization

Performance measurement & modelling

• Integrate, and refine measurement frameworks, combining attribution models with Marketing Mix Modelling (MMM) and incrementality testing to track true impact in a long-funnel environment
  
  

• Build automated dashboards and actionable performance insights to inform investment decisions and communicate results clearly to stakeholders at weekly, monthly, and quarterly intervals.
  
  

• Focus on key initiatives such as bidding elasticity, new customer acquisition efficiency, incremental value and de-risk budget allocation. 

Team leadership & cross-functional collaboration 

• Structure and lead the in-house performance marketing team capable of executing, testing, analysing, and scaling campaigns in multiple markets.
  
  

• Foster strong collaboration with WeRoad’s central Growth Team (Martech, Data, CRM) to secure dependencies, align backlogs, and prioritize impactful initiatives.
  
  

• Advocate for data-driven creative development and ensure close alignment with Brand and Creative Ops to produce, test, and scale high-performing static and video ad assets.
  
  

• Cultivate a fast-paced, ownership-driven operating culture where experimentation, agility, and shared learning fuel continuous improvement.

Technical Expertise:

• Evaluate technical solutions, including bidding tools, automation scripts, audience management systems, and creative feed management.
  
  

• Leverage platform AI features and third-party tools to automate campaign workflows, bidding optimizations, audience targeting, and reporting pipelines.

What we’re looking for:

Extensive Performance Marketing Expertise:

• Proven track record managing large performance marketing budgets (20+ M€) across multiple markets and channels (Meta, Google, TikTok, programmatic, affiliation)

• Deep knowledge of advanced bidding strategies, audience targeting, and platform-specific optimizations

• Pragmatic, hands-on in strategic intiatives and unafraid to dive deep into the data or the bidding platform when needed
  
  

Measurement & Analytics Mastery:

• Expert in performance measurement: attribution modelling, MMM, incrementality testing, and marketing effectiveness frameworks

• Background in technical/analytics/statistics is a plus, with hands-on proficiency in SQL, spreadsheets and automation tools.
  
  

Team Leadership:

• Significant experience building, leading, and scaling high-performing multi-channel performance marketing teams

• Strong cross-functional collaboration skills, especially in coordinating with Brand, Creative, Growth & Data, and Product stakeholders
  
  

Strategic Mindset & Operational Excellence:

• Strong financial acumen for budget allocation, forecasting, and ROI modelling

• Proven ability to thrive in fast-paced, data-rich environments and manage campaigns for products with long consideration cycles.

• Obsessive about testing, learning, and optimizing
  

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.

• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer

• Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.

• A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator.

• Unlimited holiday – You are a master of your own time.

• Opportunities to learn – We invest in your growth with training and learning opportunities.

• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.

• Fun – A vibrant co-working space, team buildings and meet-ups.

• Hybrid working - Flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The selection process will consist of:

• Introductory call with P&C

• technical and background-based interview with the Hiring Manager

• Case Study + Second technical interview

• Key stakeholders final catch-up

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back: if you’re passionate about the role we encourage you to apply with enthusiasm!