ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

ABOUT THE ROLE

• JOB TITLE: UX Content Lead

• LOCATION: Full remote or Hybrid (Milan)

• TYPE OF CONTRACT: Permanent, full time

• SALARY RANGE: 40 - 55k + BONUS

What you'll do:

As our Content Lead, you will be the strategic mind and driving force behind our global content production and management..
You will build and manage the engine that produces engaging, high-quality content at scale across five languages. Your responsibilities will include:

• Developing and executing a comprehensive, multi-language content strategy that aligns with our brand voice and drives business goals.

• Leading the creation, management, and quality assurance of all content, from website microcopy and landing pages to in-depth travel itineraries and tour descriptions.

• Managing a hybrid content creation model, effectively leveraging AI tools for efficiency and a global network of native-speaking freelancers for quality, localization, and cultural nuance.

• Ensuring all content is expertly localized and culturally relevant for our key markets: Italy, Spain, the UK, Germany, and France.

• Establishing and maintaining a consistent and compelling brand voice and tone across all languages and customer touchpoints.

• Implementing and refining workflows, systems, and tools for content creation, translation, and QA to ensure we can operate effectively at scale.

• Collaborating closely with Marketing, Product, and SEO teams to create content that captivates our audience, improves user experience, and drives organic growth.

• Analyzing content performance and using data-driven insights to inform future content strategies and optimize for engagement and conversion.

What we’re looking for:

• 5+ years of experience in a senior UX content role, with a proven track record of managing multilingual content strategy for a consumer-facing brand (experience in the travel or e-commerce industry is a huge plus).

• Demonstrated success in managing content operations at scale, including planning, creation, and distribution across multiple languages and markets.

• Fluency with SQL / Reporting tools for analyzing what content exists where and craft plans to close the gaps.

• Hands-on experience with AI-powered content creation tools and a clear vision for how to integrate them effectively into a human-led content workflow.

• Proven experience in managing and scaling a network of freelance writers, editors, and translators.

• A strong editorial eye and an obsession with quality, with deep experience in copywriting, editing, and building robust QA processes.

• A strategic thinker with a data-informed approach to content, able to connect content initiatives to business impact.

• Excellent project management and organizational skills, with the ability to manage multiple complex projects simultaneously in a fast-paced environment.

• Exceptional communication and collaboration skills.

• Fluency in English and Italian is required; Professional proficiency in one or more of our other core languages (Spanish, French, German) is desirable.

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.

• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer

• Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.

• A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator.

• Unlimited holiday – You are a master of your own time.

• Opportunities to learn – We invest in your growth with training and learning opportunities.

• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.

• Fun – A vibrant co-working space, team buildings and meet-ups.

Ready to apply?

The selection process will consist of:

• Introductory call with People team

• Technical and background-based interview with Hiring Manager

• Case Study/ Second technical interview

• Last cultural step

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send your application regardless.