ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 4K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry. 

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

ABOUT THE ROLE

JOB TITLE: Content Marketing Specialist
LOCATION: Milan (Hybrid)

TYPE OF CONTRACT:  Fixed term of a  year to start with - full time 40hrs/week

GROSS SALARY: €23.500

Starting date: mid March

In this role, you’ll support the daily ideation and creation of content published across WeRoad’s channels in multiple languages. You’ll work closely with the Marketing team to bring ideas to life and help shape our social media presence.

We’re looking for someone who’s genuinely passionate about social media, always up to date with the latest trends, and not afraid to share new ideas or experiment with fresh formats. You’re curious, creative, and enjoy turning what you see online into engaging content.

Your day-to-day activities will include researching topics and trends, developing new content formats, creating visuals and captions, and supporting the production of content across different platforms.

What You’ll Do:

• Support in the full content creation lifecycle for social media content: from ideation and concept development to production and publishing of videos, graphics and copy.

• Actively monitor social platforms (TikTok, Instagram, YouTube, Threads, emerging channels) to identify viral trends, cultural moments and real-time opportunities for instant and reactive marketing.

• Supervision of comments / community management

• Translate trends into on-brand, platform-native content, balancing speed, originality and brand consistency.

• Support the creative and strategic planning of social media content across all our markets (IT, ES, FR, UK, DACH), adapting tone, formats and storytelling to local cultures.

• Research, test and iterate on new content formats (short-form video, series, social-first storytelling, experiments) to continuously evolve our social presence.

• Collaborate with local teams and coordinators to source UGC, community-driven content and real stories from our travelers.

• Work closely with Creative Ops, Brand and Performance teams to ensure content is both creatively strong and performance-aware.

• Analyze content performance using qualitative and quantitative signals (engagement, retention, watch time, saves) to inform future creative decisions.

• Contribute to the definition and evolution of social media playbooks, tone of voice and best practices.

• Experiment with new tools and workflows (editing tools, AI-assisted creation, trend discovery platforms) to improve speed and creative output.

• Support campaign launches, brand activations and special initiatives with tailor-made social content.

What We’re Looking For:

• Basic copywriting and graphic skills

• A true social media native: you feel at home on platforms like Instagram, TikTok and Youtube 

• Curious and open-minded, eager to learn and experiment

• Comfortable receiving feedback and using it as a learning opportunity

• Resilient and proactive when facing challenges or mistakes

• Good knowledge of Canva (Adobe tools are a plus) 

• Organizational skills, with a digital and innovative mindset.

• Familiarity with AI tools (or willingness to learn quickly).

• Adaptability to dynamic, fast-paced environments and strong problem-solving skills.

• English proficiency: B2 or higher.

• Native Italian speaker, based in Milan or willing to commute.

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win. 

• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer 

• Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.

• A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator. 

• Trust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines.

• Opportunities to learn – We invest in your growth with training and learning opportunities.

• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.

• Fun – A vibrant co-working space, team buildings and meet-ups.

• Hybrid working -  Flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply? 

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.  

The selection process will consist of:

• introductory call with Talent Acquisition Specialist

• technical and background-based interview with Content Production Lead

• Case Study

• Step with Hiring Manager

• Culture Champions step

WeRoad is an equal opportunity employer:  we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic. 

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back: if you’re passionate about the role we encourage you to apply with enthusiasm!